Sunday, 29 November 2009

A Burger A Day


I’m sure we’re all aware of the obesity issues in the UK, with good old Jamie on the rampage to save the chubby kiddies and “Doctor” Gillian McKeith still determined to convince us that her looking at our poo is purely in order to help the UK lose weight…(?) And we’ve all heard the over weight kids ringing Radio 1’s anti-bullying Surgery complaining that the other kids keep trying to shove an apple in their mouth and spit-roast them over an open fire. (Obviously I mean, “spit-roast,” in the literal sense, not the dirty one. That’s disgusting. Stop it.)



So, we’re in agreement that obesity is an issue here, yes? Which is why I would like to know why exactly the British media decided to broadcast it all over the news that, in fact, we’re all allowed an extra 400 calories a day?


Yes, it’s true! The national GDA for calories is rising by 400, which means women are now ‘allowed’ 2400 calories – almost as much as an adult male’s previous intake – and men can have 2900 – almost as much as an average ELEPHANT’S intake.


Now, apparently we’ve all been exercising more, burning more calories and, thus, can eat more. WHICH SECTION OF THE BRITISH PUBLIC HAVE THEY BEEN TESTING?! Certainly none of the Scarborian cider guzzlers or Jamie Oliver’s chunky children, that’s for sure.


So, here are some of the issues I have with the publicising of this information:


Firstly, these extra 400 calories have only ever been publicly equivalised to a Mac Donald’s cheeseburger and a muffin. Helpful. Not only are they telling people that they can eat an extra 20% of their daily intake, guilt-free, but they’re also basically telling us all to get down to Maccy D’s and scoff a cheeseburger every day. Could they not have said, “That’s an extra 8 apples a day,” or, “133 grapes,” or even, “4 grapefruits”? ‘Cause, while they’re acknowledging the calorie count, they’re ignoring the fact they just advised you to up your daily intake of saturated fat by 27%, salt by 30% and carbs and sugar by 10%; never mind the preservatives, and hormones pumped into the cows that make those burgers which can cause aggression, infertility, hyperactivity, breast cancer, growth stunts and mood swings. Why not just encourage us all to eat a hunk of lard everyday? I’ve no doubt it’d probably be better for you.


Another issue is that they haven’t taken into account the millions of different body types that they’re applying this blanket rule to. The fact that some exercise more than others aside, some people simply have a much faster or slower metabolism than the national average. So telling some one who struggles with their weight under the 2000 calories a day rule that they won’t gain any weight if they consume an extra 400 is ridiculous. They will. And they’re not being supplied with all the information that can help them make an informed decision. It’s unfair and irresponsible.


Now, I’m not saying that scientists should ignore the results of their research just because some people may not like what they say, but be conscientious about it. Publish your results in a dietary journal with all the facts, or pass the info on to dieticians who can use the figures to help people professionally, but don’t hand them on to journalists and news stations who then inform an obese country that it’s actually been on a diet since the ‘80s and now it’s time to binge! And the media: grow up and realise that you are accountable for a nation’s health and well being here.


I know that some of you will feel that the public deserve to know the facts and are responsible enough to look after their own bodies, and that selective advertisement/news broadcasting is the first step to dictatorship, but please allow me to tell you why you are wrong on this occasion: If you are responsible and well-informed enough to handle this information, then it won’t affect you one iota. You don’t need it. You will know that calorie counting doesn’t make you healthy and you will be aware of which foods and what amounts make your body feel good.


This information (and it’s poorly represented advertisement) only affects the dietary irresponsible portion of the public: those who aren’t aware of what they put in their body or really struggle to figure out how many calories they’ve had in a day; those who eat more than they should already and don’t understand why they gain weight doing it; those who would give anything to be told they’re allowed to eat MacDonald’s every day and not feel guilty for it.


The only people this information could help are under-eaters and anorexics, who are either gaining that help from dieticians with this (fully-informed) data, or will ignore this public announcement because their life is about control and routine, not those extra 400 calories, which won’t be going anywhere near their bodies.


So, congratulations to the British media for encouraging a country in which the number of fatalities due to obesity almost exceed those caused by smoking to eat more shit and then complains when the NHS is forced to pay out for diseases caused by obesity. And when you tell us the stories of the 40% of British children who are tortured by bullies for being fat, please feel free to include your contribution to their misery in your reports.






“Around one in every 11 deaths in the UK is now linked to carrying excess fat.”
Read more:
http://www.dailymail.co.uk/news/article-171497/Britains-obesity-death-rate.html#ixzz0YGudOAKC

6 comments:

  1. I love your blog, Mary. It's really well done and it sounds just like you.

    Dammit, it makes me miss you!!
    Can we guzzle cider outside mcdonalds this christmas? (actually I dont like cider and Mcdonalds makes me ill....red wine in the theatre bar?)

    xx

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  2. Mary, I love you, but to borrow your phrase "blanket rule", don't use it for the British Media ;)

    http://www.telegraph.co.uk/health/healthnews/6565842/Calorie-guidelines-could-be-wrong.html

    http://www.guardian.co.uk/uk/feedarticle/8807901

    The specific wording in these articles clearly shows how the statistics are unsure, that it 'MAY' allow an increase in calories and even provides the 'other side' POV (eg people who believe an extra 400 calories is a risky business).

    It is the duty of the Media and of journalists to present the facts in an unbiased way and to let the readers make any decisions they so wish to make. These articles clearly adhere to these rules, they are not participating in irresponsible journalism practices.

    To strive for objectivity is the key for any journalist, and by deciding what to publish and what not to publish is already a step in the wrong direction.So the media definitely needed to report this. Journalists are the public's watchdog. It is not their duty to be your mother. They show you what is happening around you, but they do not need to tell you what is right or wrong, that is infact very BAD journalism practice.

    If there is any bias towards one side or the next, e.g if the article merely reports that we are 'allowed' to eat 400 more calories a day and that's great news, then clearly there is a problem.

    It is all down to the exact wording. The Telegraph and The Guardian both use words such as 'may' 'could' 'suggest' and they do not use any words that could make someone believe that scientists have officially announced we are definitely allowed 400 extra calories a day and be fine. If the newspapers print these uncertainties and the general public decide to ignore this and take what they want, that is their own fault.

    Would a criminal be let off the hook because he misunderstood the exact wording of a certain law? No, if he doesn't understand the exact wording, when it is explicitly described, then it's not the people who wrote down the Law that's wrong, it's the bloody criminal who couldn't read it properly!

    If you read articles like the ones I've linked and are then under some illusion that you can go eat 400 extra calories a day, good on you, but it is certainly not because of the British Media!

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  3. Bonjour!

    Joe, red wine in the theatre bar sounds like perfection. Meet you there in 10.

    Junneh, I know my satement of "British Media" was a huuuge generalisation, but EVERY broadcast - on radio and TV, I don't read papers coz I distract easily lol - simply said "Scientists have discovered you can eat 400 extra calories a day! That's equivalent to a MacDonald's cheeseburger/muffin." Literally EVERY one. It's great that there are journalists who are covering these issues responsibly, but a pain that you have to hunt for it.
    My problem with it isn't so much that the media should have thought "Gosh, this could lead to trouble, let's not talk about it." It's more that they chose to use the results to advertise MacDonald's and to encourage people to eat more crap (rather than fruit and veg which people could certainly do with a bit more encouragement to eat). And there are loads of scientific tests results discovered every day that the news doesn't tell us about. Obviously they're there to make money and dieting issues sell, but it's just the accumulation of the way they picked out this specific, kinda dangerous, story, which is obviously gona cause huge problems, and then said so go eat some shit!
    It would be ok if they included in the reports a ruddy great health warning, which I'm sure they have in some, but NONE of the ones I heard. It's like scientists discovering that, I dunno, some brunettes can eat poisonous berries and not be affected, so the prime time news reports "Humans can eat poisonous berries! Here's a list of places you can find some..." and leave it at that. That is irresponsible. They've failed to point out that only some people can and even then it's a bit dodgey. The way they reported it is a health risk. And yeh, some people are gona realise that's a dumb idea but there are people who will go "Oh! berries!" just like people are gona go, "Oh! burgers!"
    I totally get that that is their own fault, but when you're SO underinformed, what can you expect?

    Report the news, that's great, and the fact that there are journalists doing the story justice is also great, but it's a stupid move of prime time radio and tv news to simply say "Every one, you can have an extra 400 calories a day. That's a MacDonald's cheeseburger!" And the only way to figure out the truth is to hunt for ages on the internet. This is my issue.

    Does any of that make sense?
    All off this could basically have been avoided if the prime time news readers had simply said "Scientists have discovered that some people may be able to eat up to 400 more calories a day than previously thought. That's the equivolent of 8 apples a day."
    Why did Maccy D's even have to be dragged into it?!
    xxxxxxx

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  4. and its a bit of fun really, isn't it? Mary's not actually suing these people. She's pointing out how thier reporting could be misconstrued.

    Anyway, darling, I'm pretty sure the theatre doesnt open on sundays. Is it open on xmas eve or the day before? if so, you're on! Or if you'd rather we could do Wetherspoons on the 23rd. OR you could meet Nick on the 27th-30th? I'm basically gonna spend those days "showing him round town" AKA "showing him off to anyone i bump into" :-P

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  5. Yes I agree with you that it is irresponsible if they say it like that, just felt very defensive of my lovely responsible papers who would shrivle at the thought of reporting like that! Also, tv reports tend to be very sensationalist, its the medium that they are broadcasting through and the audience who they are reporting to. Not to say that it's right by any means. My beef wasn't so much with the actual responsibility of a journalist, it was more the blanket term used! Xxxx

    And Joe, yes it is a bit of fun, but Mary was intentionally raising an important argument which results in comments that take the argument seriously, I'm sure Mary knows I'm not having a go but extending the discussion further :P

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  6. It's all good - it's nice to be able to have intelligent conversations about this stuff without it turning into the usual internet petty fighting on these sorts of things.

    Sorry, as I have no life, I hvae been thinking about this and just thought of another point, haha: with regard to your point about it being your own fault if you break the law, nobody is gona let you off if you say you didn't understand it properly, WELL! That's true for adults but, is it under 17s that can't be held accountable? And these stories are being publicised to them on prime time tv when the tv's on in the morning before school and stations like Radio 1 that are aimed at young adults/teens, using the example of junk food that is primarily eaten by young adults/teens. So when a 12 year old gains a stone in a week coz the news reader said he was allowed to eat MacDonald's every day, you can't blame the kid.

    However, from your post just now you appear to agree with me anyway, so... and I'm sorry for blanketing your community lol. I know there are nice journalists like you, but can it please be you lot that are on prime time and not the divs who are stirring up trouble? Fanks!

    Joe, I don't care if it's not open, we're there! Golden Ball on boxing day? And I'm all over meeting your man! whoop!
    xxxxxx

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